“With 100s of cash-sucking copywriters on the Net promising your next KILLER sales letter, how can you possibly separate the wheat from the chaff—without making a horrible mistake?”
Dear Enlightened Business Builder,
As you’ve undoubtedly discovered, the copywriting world is full of exaggerated claims and big egos who often deliver pitiful results.
Tragically, you’ve probably found that out too late in the game, like when...
So I’m not surprised that you arrived here.
You finally realized that you simply can’t trust your marketing efforts to another “killer copy guy” if you’re serious about building your business.
You’d like to work with someone who has a proven track record for beating controls and for making his or her clients millions.
Frankly, you’re looking for the REAL DEAL. Somebody like me.
Let Me Introduce Myself
I’m Doug D’Anna, and I’m a seasoned direct response copywriter with more than 24 years’ experience in the toughest and most competitive niche of all: selling investment newsletters, health newsletters, and success books.
For more than two decades I’ve battled it out in the Super Bowl of copywriting against top talent in the world, including Gary Bencivenga, Gene Schwartz, Jim Punkre, Clayton Makepeace—just to name a few.
I’m proud not only to have written some of my industry’s most successful direct mail and email control packages but also to have beaten the control more than 70% of the time.
As a result, my copy has earned my clients more than $350 million while earning the respect of the top marketers and copywriters in the world.
And there are many other top A-level marketers I could mention who will swear by my copywriting skills, including Brian Kurtz of Boardroom, Adrian Newman of Lombardi Publishing, Lou Betancourt and Jack Lizmi of StreetAuthority, and top direct marketing consultant Vicki Moffit.
But I mention them not to boast, but only to prove to you that my copy actually produces results, directly from the people who know my work best—all A-level marketers in their own rights.
Of course, what’s important here isn’t what I’ve done in past. It’s what I can do for you moving forward.
Consistent Results for 24 Years
In a world where a good copywriter can beat the control one out of four times and a great one can beat the control four out of eight times, I’ve been able to beat the control nearly 70% of the time.
There are many others I could mention, but the bottom line is that when you’re sinking hundreds of thousands of dollars into a product launch or new direct mail package, it helps that you find someone who consistently hits home runs.
Over the years, I’ve proven that I can do just that.
For these reasons, my clients are entering 2014 with even greater expectations as the marketing environment turns positive and my new control packages continue to increase sales by as much as 475%.
The Secret to My Success
Unlike most direct response copywriters, who may see a few hundred or so split-run copywriting tests in their lifetimes, I have been privy to the test results of thousands of split-run tests.
And not just tests on a small scale, but creative tests conducted for the top direct marketers in the country.
The $350 million in test results that I have seen over the years have made it possible for me to not only avoid obvious mistakes…
…but also to claim one of the highest win ratios in direct response—beating the control nearly 70% of the time
This year alone, for example, I have been privy to the test results of close to 600 split-run, head-to-head email and direct copywriting tests, which has allowed me to boost my batting average to one of the highest in the industry.
(I realize that 600 split-run tests may at first sound too high to be believable, but not once you consider the number controls that I have, how frequently they are tested via email, and the number of lists they go to.)
Frankly, no other direct response copywriter whom I know has seen as many split-run tests as I have. Nor does any spend as much time evaluating results and drawing on this knowledge to create new promotions.
This is why my four-point system continues to help me create more profitable and more powerful promotions than many of my competitors.
A few of my successes to date include these: Blue Chip Growth Letter, Profitable Investing, Trader’s Advantage, Cabot China & Emerging Market Report, Cabot Top 10 Report, and Global Growth Emerging Growth.
It is precisely for this reason that I continue to test and refine key principles of direct response copywriting…
…and why my promotions for my A-list clients not only continue to achieve record sales but also give me one of the best “win ratios” in the industry.
This scientific approach has become the vortex of my success—proving beyond doubt that words alone do not make the foundation of a winning promotion.
How My Time-Proven Approach
All four principles of my copywriting system have been scientifically developed to identify what customers want, the offers that most attract them, and the themes they find most appealing, in combination with what is going on in the market now.
So before I write one word, I spend a minimum of 40 hours of analysis and research using not only my four-point system as a guide…
…but also the knowledge accumulated over the past 20 years of witnessing thousands of split-run copywriting tests.
By simply eliminating what has been tested and proven not to work, I’ve been able to not only avoid the unwitting mistakes most marketers make…
…but also develop some of the biggest breakthroughs in the information publishing field, a niche I have specialized in for nearly 20 years.
My widely mailed and emailed control packages for InvestorPlace Media, Lombardi Publishing, Forbes, Prevention Health Books, Cabot Heritage Corporation, and KCI Communication are the best proof I can offer that my approach works.
A Partnership Approach for Today’s
With competition coming at you from all corners, it’s more difficult than ever to create winning promotions. The days when you could rely on one direct mail or email promotion to carry your marketing for six weeks, let alone six months, are gone for good.
For the same reason, also long gone are the days that you could bring in a “hired gun” to create a new control package for you—only to update it a week ahead of the next rollout.
If there is one thing I have learned from tracking thousands of copywriting and marketing tests over the past 20 years, it is that you need to be on top of a product and the market daily in order to (1.) Create a new control package, and (2.) Continually update it and refine it to keep it fresh from fatigue and keep the orders rolling in.
So if you’re looking for another "hired gun" (an expensive one, albeit) who comes in and writes a package and leaves, I’m not the guy for you.
You see, in order for you to benefit from my years of marketing experience, I need to involve myself nearly daily in email marketing, looking at test results and then continually hone that knowledge to develop even stronger promotions.
Under my partnership approach it becomes my job (and not yours) to make you money.
The only way for me to do this is to be on top of your product in REAL TIME and not just a week ahead of the next rollout.
Frankly, my time is too valuable to get to know a product over the course of a few months, only to go away and come back later. I'm a seasoned direct marketer who can only do his best working with you throughout the year and not just ahead of your next mail drop.
A Strictly Limited Clientele
Because my income depends on the success of the promotions I create, I have become extremely selective with whom I work, for a couple of reasons:
To be sure, I understand that my partnership arrangement is not for everyone.
Rather it is for those who understand that copywriting builds wealth and simply want the best wealth builders in the business working for them…
…who can see the value in establishing a year-round partnership relationship…
…and who know that in direct response copywriting, as in every aspect of your life, you get what you pay for.
If you believe that your company can benefit from the kind of partnership relationship mentioned above, just complete the form below, including the time that’s best to talk.
I promise to contact you within 48-hours to see how we can open the door to a profitable and winning relationship for 2014.
Doug D'Anna, Direct Response Copywriter