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Could you use a few tested copywriting and marketing ideas that really work?

If so, I invite you to join my FREE A-List for
copywriters, marketers and entrepreneurs


Dear Friend,

Join today and get my special report 7 Proven Profit Triggers for Email Copywriters FREE
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When you join my A-list, you can rest easy knowing that I'll never sell or rent your e-mail address. Your private information will remain private.

Let me introduce myself.

I’m Doug D’Anna. Chances are, you’ve never heard my name.

After all, I keep a very low profile and I’m not hyping a copywriting course or any kind of "secrets" boot camp. And yet, I’ve generated more than $350 million dollars for America’s top publishing companies. But if by chance you have heard of me, it’s only for three reasons:

1. Because the legendary copywriter, Gary Bencivenga, referred to me as “the Superstar Copywriter,” and “one of my ablest competitors over the years,” in his highly successful Bencivenga 100 course promotion,

2. You heard my interviews with Ken McCarthy for his The System Club members, with Bob Bly and AWAI for their Selling Yourself as a Copywriter series, with Clayton Makepeace for his Easy Writers Club Roadhouse Rants or…

3. Because you’re already doing work for Agora, Boardroom, Phillips Publishing, KCI Communications, or other major mailers, and we’ve battled it out in the real world of copywriting.

Here's What America's Top Direct Marketers Say About Doug D'Anna

"Since Gary Bencivenga retired, Doug D'Anna has fast become our go-to-guy."

"His outside-the-box thinking and uncanny ability to connect with customers makes Doug a pleasure to work with. Time and again Doug has accepted with enthusiasm those really tough assignments that most copywriters shy away from, and delivered us breakthrough successes on several of our toughest-to-market services."

— Chris Marett Sr. Group Publisher, Phillips Investment Resources

"Writers who can consistently create powerful direct marketing campaigns are as rare as trumpeter swans. I know of only about six in the entire country. Doug D'Anna is on that short list of star writers I never hesitate to recommend.

"Quick story: one time I encountered a direct mail so excellent, I felt compelled to pen a note to the advertiser, a newsletter publisher, telling him that his copywriter, whoever he or she is, deserves a raise. Many months later, I learned the writer was Doug. I wasn't surprised. With him writing your copy, you are in good hands."

— Gary Bencivenga, Editor, Bencivenga Bullets

"Boardroom's state-of-the-art direct marketing operation—which has created some of the best selling books and newsletters ever—is built squarely on the back of only the best direct mail copywriters in the world. We only hire the best. Ours is a very, very short list ... and I'm proud to say Doug D'Anna's name has been on it since 1993."

— Brian Kurtz, executive vice president, Boardroom Inc.(Publisher of Bottom Line/Personal)

"Nobody is better at getting your customers to buy!"

"Doug helps you take advantage of the big trends in direct marketing the way a surfer catches the big waves. One of my favorite examples is the promotion he wrote for our flagship newsletter, Personal Finance, called "Boom or Bust Ahead for Technology Stocks?"

During the tech craze, his sales copy not only captured 40,000 new subscribers when our editor rated most techs ‘avoid’ but also was able to remain true to our publication's editorial mission.

I have a name for what Doug does: Zeitgeist marketing. And nobody is better than he is at relating your product to the trends, creating a compelling sales argument, and then getting your customers to buy!"

— Walter Pearce, president, KCI Communications

"Over the years, Doug and I worked on several winning direct mail packages together. He has great ideas, executes them well, and responds to feedback like the consummate team player. Most importantly, his copy produces results. On top of that, his working style not only made my job easier but also made me look good!"

— Kim Hockaday, Former Marketing Director, Financial Service Associates

"Thanks again for delivering clean, highly-targeted copy that doesn't require endless rounds of revisions. Most importantly, thanks for delivering copy that sells and turning it around on a dime."

--Jennifer Keene, FORBES Internet Marketing Manager

"We pay Doug D'Anna twice what we pay other copywriters..."

"...in terms of both fees and royalties because his copy consistently delivers twice the orders. I highly recommend him."

—Nannette Dorsey, direct marketing consultant

"I was fortunate to work with Doug D'Anna on a couple of hugely successful direct mail campaigns. D'Anna had a unique formula for success—from the cadence of his prose, to the talent to tease—his stringing of words keeps audiences' attention. Selling is the name of the game, and D'Anna controls have done that to the tune of millions."

—Agustin Rawat, product manager, Utility Forecaster

"In direct marketing, it's all about ROI. You either win or lose. And Doug D'Anna has consistently proven that he's a winner."

—Phil Ash, product manager, KCI Communications

"Doug, your short eletter brought in over 1,700 orders in only a few weeks. Thanks again, and keep up the good work!"

—Josh Wolfe, Wolfe Nanotech Report

"Doug D’Anna is one of the most persuasive copywriters in the country, and I’ve worked with them all."

—William Fridrich, Fridrich Design

"This is a guy who knows how to sell!"

"Since I started using Doug's persuasive writing and selling formulas three years ago, I've not only landed more business but also learned how to charge more for my design services. This is a guy who knows how to sell. Thanks for helping me grow my company!"

—Lori Haller, Shadow Oak Studio

"The magalog format is not only alive and well, but has reached the state of perfection with Doug D’Anna’s effort for The Retirement Letter."

—Denny Hatch, founder and editor, Who’s Mailing What!

"I want to make Doug D’Anna richer than his wildest dreams so that nobody will be able to tap his wonderful talent."

—Richard Stanton-Jones, vice president, Phillips Publishing

If we’ve gone head-to-head in the Superbowl of sales writing, then you know as well as I do that…

The best copywriters and marketers in the world aren’t teaching any courses!

The reason is two-fold: (1) They’re too busy working to teach, and (2) they would never teach you their advanced secrets because they would not want them to be used against them by guys like me.

I speak, for example, of …

• PB, who has an exclusive with one major publishing company because his copy has generated millions of dollars via direct mail and e-mail

• JR, whose explosive packages are so legendary that they’re in the swipe files of thousands of copywriters

• JP, who has practically put the largest health publisher in the world on the map—generating millions of dollars along the way.

And that’s why I’ve created my own A-list…

…to bring innovative business builders like you, the real, NO BS, wealth creating copywriting knowledge and marketing strategies you’ve been looking for.

Specifically, the knowledge to create more powerful, effective, and lucrative advertisements, emails, and web pages that could multiply your income as much as 25 times—and without spending a dime.

I’m Going to Piss a Lot of People Off In Doing This…

…especially since I’m not selling anything. I’m not selling a course. I’m not hyping a seminar. I’m not selling a thing. Nor am I looking for new clients or copy cubs.

So what’s in it for me? My motive is honest and sincere:

1. To prevent business owners, entrepreneurs, and web geniuses like yourself from throwing your money away on garbage copywriting courses, and

2. More important, to share with you my time-proven secrets that can help you create more powerful and effective direct response mailings, emails, and web pages.


I don’t mention this to boast, but I’m one of a handful of A-list copywriters to whom the world’s top publishers and information marketers turn to sell their products.

For example, I speak of…

Phillips Investment Resources, which has mailed a total of nearly 75 million of my winning direct mail packages along with 50 million e-mails for nine of their publications.

KCI Communications: Over the years, I have written nine direct mail packages, seven of which have become long-lasting controls, generating more than $20 million dollars along the way.

Lombardi Publishing: Since 2003, I’ve launched eleven book titles, created three successful health newsletters, and written four of my own success books, generating millions of dollars.

Prevention Health Books: Confidentiality prevents me from revealing any specifics, but my direct mail packages for Healing with Vitamins, Men’s Health Guide to Peak Condition, and New Choices in Natural Healing for Dogs and Cats rank among their most successful.

Cabot Heritage Corp.: My package for the Cabot Market Letter has been the corporation’s control for three years. As a result, I’ve been applying this success to similar packages for the Cabot Benjamin Graham Value Report and the Cabot China Investor Report.

And with all my successes, I would never, ever be so pompous or arrogant as to say that “I’m the best,” and I would never believe anyone else who says that either. But I am in the inner circle of A-list marketers, and my copy has generated more than $350 million dollars.

I’d like to see your business bring in the same kind income.

Not overnight, mind you…

…but over time.

So let me ask you a few questions:

Are you tired of blue-sky hype courses?

Are you fed up with fraudulent copywriting “gurus”?

Would you finally like to learn how you can multiply the effectiveness of your Internet, direct mail, and email promotions.

If so, then I’d like to invite you to join my A-List for entrepreneurs, web guys, and business owners who really want to optimize their marketing efforts and supercharge the copywriting efforts, but don’t know how.

Best of all, you don’t have to buy anything. You can join my A-List 100% free of charge. Plus you can be sure that I’m not going to send you a ton of sales pitches, either.

What I am going to do is share with you some of my time-tested copywriting strategies that generated more than $100 million, along with real-world copywriting insights that will help you take your craft to the next level. FREE.

Why Am I Doing This?

As you will discover when you’ve enjoyed the success that I have, you will feel a compelling need to give back. Don’t get me wrong, if there’s one thing I love more than writing sales copy, it’s making money from it!

But my next goal isn’t to get another big control with the top publishers. I’ve already done that. The royalties I earn now are more than enough to fund my lifestyle.

The truth is that I’ve come to a point in my life where I want to make my mark—to not only help build more business but also help more business owners achieve the kind of success, freedom, and wealth that I’ve enjoyed for the past 20 years.

Of course, I’m not simply talking about just enjoying the financial rewards of a owning your own multi-million dollar business.

When you join my A-List, my ultimate goal is to see you get whatever you want in life, with the positive attitude and belief in yourself that will make you simply unstoppable in the pursuit of your dreams.

Toward this end, I will teach you the REAL copywriting, marketing, and business-building strategies that will help you…

• See the most effective means of persuasion for selling your product or service

• Win the minds of your customers through classic appeals and time-proven arguments—no matter what you’re selling

• Use time-tested proof appeals such as “compare and contrast” and “cause and effect” to turn prospect into profits

• Write direct mail, email, and landing pages in a way that places ownership in their minds before they buy from you

• Build credibility and authority into all your efforts that will make your product stand ten feet tall in your prospects’ eyes

• Associate whatever you’re selling with “the greatest of goods” that give pleasure in life

• Use fear, greed, flattery, envy, shame, kindness, and emulation in subtle but powerful ways that will result in increased sales

• Combine the greatness of Aristotle and Plato with the modern copywriting techniques of John Caples and Claude M. Bristol, and use this powerful combination to take your copywriting to the next level and beyond.

Specifically, I will teach you the kind of advanced direct marketing knowledge that the pretenders don’t know and certainly couldn’t teach.

I Promise That I’ll Never Teach You
Any “Tricks” of the Trade


Three reasons:

1. Tricks are for dogs, show animals, and “cash sucking” copywriters…

2. They don’t work, and…

3. The A-list never uses them!

When you join my group, I promise to teach you the kind of REAL, persuasive copywriting knowledge that will result in thousands—if not—millions of dollars of additional sales.

And in the end, isn’t what you’re looking for from your marketing efforts?

Here's What You'll Discover in Your Free Copy of 7 Profit Triggers for Email Copywriters.

7 Proven Profit TriggersOver the past three years, I've sent out more than 50 million emails for my clients that have generated millions of dollars. In this special report, I'll share with you the exact same profit triggers that I've used with great success that you can use to improve your online success.

You'll discover...

How to create the right sales appeal. Before you write one word, you must discover the RIGHT APPEAL that will pique your customers' interest. In your free report, I'll show you how to find a compelling sales appeal that strikes a chord with your customers.

My subject line success strategies that can not only help you beat the spam filter but also open your prospect's mind to your message. If your
subject line doesn't do this, then the copy that follows might as well be written in Greek.

11 wining examples of subject lines that not only garnered up to 75% open rates but have resulted in millions of dollars of online sales.

My own "reason why" copywriting formula. Why it's so powerfully effective and how it could increase the selling power of your email messages by five times.

How to make a can't say no offer. Simple techniques I have used to guide readers to millions of dollars in no-brainer yes decisions.

What to test. In my email and direct mail testing, I have seen a headline change increase orders 40%! I have seen a premium change increase revenues 20%. I'll explain what to test, why, and how this could make a huge improvement in your response.

PLUS much more.

Best of all, it's yours free just for joining my A-list for copywriters, marketers, and entrepreneurs. Join today!

For these reasons, as a member of my Group I’ll take you deep inside the minds of the greatest persuaders, copywriters, and salespeople on earth. I’ll teach you not only what moves people, but also how to move them to buy from you—no matter what you’re selling.

All in plain English using modern-day examples from my collection of winning direct mail and email control packages.

So you’ll learn not only the timeless and priceless persuasive techniques of the world’s greatest copywriters, but also how to apply them directly to your product or service.

For example…

How to establish instant rapport with your prospects. As you know, people love to buy from friends. With a few of my discoveries in hand, you’ll be perceived as their personal pen pal right from the beginning. Time-tested copywriting strategies for dealing with sales resistance. If you’re going to sell to more people, then you must understand why they don’t buy. In the weeks ahead, I’ll show you how to dissolve this resistance with nearly every sentence you write.

Create sales copy that exudes passion. It’s an old saying that “faith can move mountains.” When your writing radiates passion, you’ll gain a flock of true believers who continue to buy from you over and over and over again.

Apply the twin forces of pleasure and pain. I’ll share with you the time-tested arguments that you’ll be able to use repeatedly that will demonstrate not only how painful it will be to go without your product but also the grand pleasure realized in taking action now.

Identify your prospects’ internal conversations as they read your copy and use it to wield greater influence over their actions. As I discovered long ago, when you know where your readers are coming from, you can lead them where you want them to go.

Tap into dozens of little-known psychological triggers, and use them to increase your selling power exponentially. These triggers have helped me to write many of the most successful investment and health promotions in the industry. Once you make them a part of your copywriting, I know you’ll see similar results.

Receive new breakthroughs as I uncover them. One of my most recent discoveries came directly from reworking one of Aristotle’s classic appeals with a form of e-mail testing that doubled the subscription of one of my clients’ newsletters. I can’t wait to share it with you.

Best of All, You Can Join My A List FREE

Why free?

To knock the wind out of those who would want to lead you down the wrong path. And that’s my point.

In a way, I feel obligated to give you this information.

You see, if I were to charge you for some hocus pocus course, then I would be no different than everyone else out there. And I’m very different. Your success is Numero Uno with me. I just want to see you succeed.

Just enter your name in the box below and you’ll go directly to my sign-up page. To thank you for joining my group, I’m going to share with you my most powerful discovery via email… one that no c-list wannabe is teaching now.

Join today and get my special report 7 Proven Profit Triggers for Email Copywriters FREE
First Name:
When you join my A-list, you can rest easy knowing that I'll never sell or rent your e-mail address. Your private information will remain private.

Unless you’ve sat through four years of college-level rhetoric, chances are you’ve probably never heard about it. Yet politicians, advertisers, and master salesmen have used this powerful persuasive technique to influence others since nearly the beginning of time.

As you’ll see, your first idea—and the cornerstone of my copywriting strategy—will lay the foundation for every secret and discovery that I’ll bring you in the months ahead.

Mark my words, the moment you make it the cornerstone of your sales efforts your next direct mail package, email, or web page could easily become your best ever.

Then as I post new ideas that will multiply your sales, I’ll alert you via e-mail so that you can quickly add them to your marketing efforts.

Just enter your name below and go to my sign-up page and I’ll send your first A-list idea to you right away via email.

All good wishes,

Doug D'Anna
Doug D’Anna

PS: When you join my A-list group, you can rest easy knowing that I’ll never sell or rent your e-mail address. Your private information will remain just that—private. You have my word.

Doug D'Anna, Direct Response Copywriter
Phone: (650) 274-7326 Fax: (650) 401-7327
Email: dougdanna@mac.com
Copyright ©2017 Doug D'Anna. All Rights Reserved.