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Here's What America's Top Direct Marketers
Say About Doug D'Anna

"Since Gary Bencivenga retired, Doug D'Anna has fast become our go-to-guy."

"His outside-the-box thinking and uncanny ability to connect with customers makes Doug a pleasure to work with. Time and again Doug has accepted with enthusiasm those really tough assignments that most copywriters shy away from, and delivered us breakthrough successes on several of our toughest-to-market services."

— Chris Marett Sr. Group Publisher, Phillips Investment Resources

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"Writers who can consistently create powerful direct marketing campaigns are as rare as trumpeter swans. I know of only about six in the entire country. Doug D'Anna is on that short list of star writers I never hesitate to recommend.

"Quick story: one time I encountered a direct mail so excellent, I felt compelled to pen a note to the advertiser, a newsletter publisher, telling him that his copywriter, whoever he or she is, deserves a raise. Many months later, I learned the writer was Doug. I wasn't surprised. With him writing your copy, you are in good hands."

— Gary Bencivenga, Editor, Bencivenga Bullets

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"Boardroom's state-of-the-art direct marketing operation—which has created some of the best selling books and newsletters ever—is built squarely on the back of only the best direct mail copywriters in the world. We only hire the best. Ours is a very, very short list ... and I'm proud to say Doug D'Anna's name has been on it since 1993."

— Brian Kurtz, executive vice president, Boardroom Inc.
(Publisher of Bottom Line/Personal)

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"Nobody is better at getting your customers to buy!"

"Doug helps you take advantage of the big trends in direct marketing the way a surfer catches the big waves. One of my favorite examples is the promotion he wrote for our flagship newsletter, Personal Finance, called "Boom or Bust Ahead for Technology Stocks?"

During the tech craze, his sales copy not only captured 40,000 new subscribers when our editor rated most techs ‘avoid’ but also was able to remain true to our publication's editorial mission.

I have a name for what Doug does: Zeitgeist marketing. And nobody is better than he is at relating your product to the trends, creating a compelling sales argument, and then getting your customers to buy!"

— Walter Pearce, president, KCI Communications

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"Over the years, Doug and I worked on several winning direct mail packages together. He has great ideas, executes them well, and responds to feedback like the consummate team player. Most importantly, his copy produces results. On top of that, his working style not only made my job easier but also made me look good!"

— Kim Hockaday, Former Marketing Director, Financial Service Associates

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Doug D'Anna, Direct Response Copywriter
Phone: (650) 274-7326 Fax: (650) 401-7327
Email: dougdanna@mac.com
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